We hope by working with young people we can inspire the next generation of animal lovers, creating a future that is kinder to animals.
We're celebrating one year of Generation Kind!
Our mission is to help young people develop an empathy towards animals from a young age, to prevent animal cruelty from happening in the future. In response to this we launched an innovative new education and prevention programme in 2018, aiming to work with millions of children, from toddlers to teens, to teach kindness, empathy and respect for animals.
Find out more about Generation Kind and all we have achieved in the first 12 months!