Assess film and media

Explore how animals are portrayed in the media and society and consider how their welfare could be improved.

Last edited: 15/04/2024

Before you get started

Adapt for your learner

There are a number of ways in which animals are portrayed around the world. Feel free to be creative and explore a range of scenarios. Here are a few suggestions to get you started:

  • Social media
  • Books and magazines
  • Billboards and advertising posters
  • Adverts (e.g. TV or YouTube)


Assessing how animals are portrayed


Points to consider

Use the following to help decide how an animal is being portrayed:


Does the animal have the correct food for them?

Does the animal have access to fresh water?


Is the animal in a safe space?

Does the animal look comfortable?


Is the animal behaving naturally?

Does the animal have the right company for them?


Does the animal look healthy?
Could the animal be harmed by the activity?


Effects on people and animals

Reflect on what people are seeing and consider the impact for animals.


Could it become a trend which causes harm?


Does it highlight good practice?


Receive your certificate

Upload a photograph of your chosen topic, or your thoughts on the effects towards animals and people, and receive your certificate.


We’ll share your voice as part of a wider activity to improve the portrayal of animals in society.


Share your work to inspire others and celebrate what you’ve achieved!

Get a practical animal welfare certificate!

If you’ve just completed this activity, upload a photo and get your own animal advocacy certificate!

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