RSPCA Education - Lessons and Activity Library - Education
Assess film and media
There are so many images and representations of animals all around us. But are those images showing good animal welfare or are they damaging?
Last edited: 21/06/2024
Before you get started
Why this is important
Animals are everywhere – in the films we watch, the adverts we see, the books we read and on social media. Explore how animals are portrayed in books, the media and society. Then think about how their welfare could be improved. For example, dressing up animals and flat-faced dogs like pugs may look ‘cute’ but there are welfare problems for those animals.
Instructions
Assessing how animals are portrayed
Choosing your media
We want your thoughts on the ways that animals are portrayed.
Feel free to be creative and explore a range of media.
Here are a few suggestions to get you started:
- social media
- books and magazines
- billboards and advertising posters
- adverts (e.g. on TV or YouTube).
Questions to answer
Think about the following areas when you’re looking at how an animal is being portrayed.
Nutrition
- Does the animal have the correct food for them?
- Do they have access to fresh water?
Environment
- Is the animal in a safe space?
- Does the animal look comfortable?
Behaviour
- Is the animal behaving naturally?
- Does the animal have the right company for them?
Health
- Does the animal look healthy?
- Could the animal be harmed by the activity?
Effects on people and animals
- Could it become a trend which causes harm?
- Does the video show good practice?
Write your answers and thoughts on a single A4 page.
Receive your certificate
Upload a photograph of your chosen topic, or your thoughts on the effects towards animals and people, and receive your certificate.
We’ll share your voice as part of a wider activity to improve the portrayal of animals in society.
Share your work to inspire others and celebrate what you’ve achieved!
Get a practical animal welfare certificate!
If you’ve just completed this activity, upload a photo and get your own animal advocacy certificate!
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