Business plan at a glance
Rescue and care
We will improve animal welfare outcomes for animals in our care
Core services
- Provide specialist support from vets and behaviourists
- Offer reactive animal rescue services
- Deliver targeted prevention support
- Investigate animal welfare offences
- Disrupt criminal animal-abuse activities
- Prosecute animal welfare offenders
- Provide welfare treatment, rehabilitation and care
- Rehome and release animals
- Deliver expert training to improve our operations
- Train and work with partners in animal rescue and care
Objectives
- Maximising impact for animals
- Sector-leading facilities and care
- Advancing legal powers for inspectors
Change activity
- The Animal Journey programme improves the journey of animals in our care by enabling timely, evidence-based decisions that prioritise wellbeing, reduce length of stay, and deliver the best possible outcomes.
- The Investigations and Prosecutions Operating Model streamlines end-to-end investigations to deliver a more efficient and cost-effective process that improves outcomes, reduces organisational risk, and enhances welfare for case animals.
- Delivering changes to our estate, including building a new site in the North of England and delivering alternative service provision in the South.
- Animal 360 is a transformation programme replacing ageing systems with modern, cloud-based platforms, with the goal of strengthening welfare oversight and improving long-term outcomes.
Engagement
We will inspire a millions-strong movement
Core services
- Handle customer contact across all channels
- Collaborate with strategic funding partners for shared goals
- Unify our customer experience
- Engage volunteers to maximise impact for animals
- Convene communities to improve animal welfare
- Generate income via fundraising and partnerships, including growing philanthropy and developing new products
- Amplify campaigners' voices to influence attitudes
- Build, promote, and protect our brand identity
Objectives
- Transforming digital experience
- Delivering standout customer experience
- Growing impactful support
- Strengthening the brand's influence
- Deepening our partnerships for systemic change
Change activity
- We’re exploring Salesforce Experience Cloud and progressing Salesforce Nonprofit Cloud to enhance online engagement, deliver more personalised experiences, and strengthen our system and data capabilities.
- Through the branches rebrand, we will continue to implement the updated brand, strengthening consistency while increasing visibility.
- Through brand and mass fundraising investment, we’ll explore opportunities to grow supporter engagement and reach more people to inspire support for animal welfare.
Advocacy and Prevention
We will change behaviours towards animals and improve the lives of farmed animals
Core services
- Empower people to improve animal welfare
- Implement our Food and Farming Strategy
- Develop farmed animal welfare standards, used by RSPCA Assured and other organisations in the UK and internationally, to drive improvements to farmed animal welfare
- Influence organisations to enhance animal welfare considerations in their operating model
- RSPCA Standards development and RSPCA Assured compliance
- Share our expertise and knowledge internationally, promoting the development of animal welfare standards, guidance, regulation, and legislation
Objectives
- Leading behaviour and policy change
- Embedding animal welfare in education
- Preventing harm through early support
- Increasing the number of farmed animals on the RSPCA Assured scheme
- Increasing assessment capability
- Implementing a tangible commercial framework
- Improving member and partner experience
Change activity
The Animal Welfare Evidence Centre will strengthen understanding of the factors shaping animal welfare, enhancing how we and the wider sector can design and deliver effective interventions. It will strengthen sector effectiveness in preventing cruelty and neglect, deepen insight into public, media and political attitudes to drive cultural change, and apply a systemic lens to highlight the links between animal welfare, social issues and environmental sustainability.
Organisational Effectiveness
We will make the RSPCA a great place to work
Core services
- Strategic and governance services: strategy delivery, change, branch support, service excellence
- Legacy income management
- Operational management services: financial services, procurement, facilities management
- Environmental strategy and sustainable operations
- People and culture: people and culture plans, including equity, diversion and inclusion, organisational design, learning and development, and people support
- Managing technology: infrastructure, AI, digital platforms
Objectives
- Building an inclusive and high-performing culture
- Strengthening governance
- Fostering engagement and wellbeing
- Attracting and developing talent
- Building a sustainable, future-first organisation
- Increasing organisational engagement and impact
Change activity
- Through organisational development, we’ll ensure we have the right skills, capabilities and talents to deliver our strategy.
- Through the Branch Funding and Partnership Model, we’ll strengthen support to our branch network by prioritising long-term sustainability and future development.
- We’ll harness data and insight to better understand our impact and to drive continuous improvement in animal welfare, strengthening systems, processes and capabilities.
- The Wild Animal Strategy will establish a clear, evidence-based framework for our work with wild and exotic animals, ensuring our approach is strategic, sustainable and focused.
- Through the membership review, we’ll determine our appetite for change and the potential benefits of evolving our membership model.
Impact
We will make sure our actions translate into meaningful, measurable and impactful outcomes for animals.
