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Strategic priorities

business plan in detail

Our five strategic priorities

Our plan delivers progress for animals through five strategic priorities. Together, these pillars create a focused framework for meaningful change.

Priority one

Rescue and care

We will improve welfare outcomes for animals in our care.

An RSPCA staff member holding a small wiry-haired terrier wrapped in a blanket.

Priority two

Engagement

We will inspire a millions-strong movement.

An RSPCA staff member holding a pigeon wrapped in a towel while talking to a group of young people.

Priority three

Advocacy and Prevention

We will change behaviours towards animals and improve standards for farmed animals.

An RSPCA Assured staff member sitting across from a sheep in a field.

Priority four

Organisational Effectiveness

We will make the RSPCA a great place to work.

A group of RSPCA representatives at a pride parade waving flags and holding a banner.

Priority five

Impact

We will make sure our actions translate into meaningful, measurable and impactful outcomes for animals.

An RSPCA staff member holding a puffin at the shoreline of a beach ready to release into the wild.